About

Designer, avid problem solver/solution seeker and idea catalyst with 17+ years industry experience of freelance or agency work in art direction, creative thinking and design. What interests me is the whole picture from the creation of the story, the application of design on different media digital or print, user experience, the many printing and producing techniques and all the different materials and multi layers that play their role in the creation of the final product.

Selected specific work experiences include 14 years of graphic design and product design developing annual collection of snowboards, bindings, boots, promotional materials & apparel and freeskis for Elan Sports, four years of art direction, graphic design and product design developing women line of skis and ski boots for Fischer Sports, and two years of entrepreneurial involvement, art direction, design and brand development on electric jet standup paddleboards for SipaBoards.